Lesson 1: Introduction

Embark on a journey through personal branding, breaking down walls and igniting a passion to move from the unknown to the known.

Lesson 2: Your Brand DNA Overview

Unravel your unique brand proposition by probing six core questions, carving a path through passion, problem-solving, and business model exploration.

Lesson 3: Your Audience’s One-Word Problem and Passion

Zero in on your audience’s one-word problem, offering solutions with laser-focused precision and clarity.

Lesson 4: Who Do You Serve? (Research/Results)

Speak directly to the individual, exploring demographics and psychographics to craft a tailored message that resonates with your ‘why’ as a ‘who.’

Lesson 5: Monetization Strategy

Unlock the golden grid of monetization, aligning your primary revenue stream with your true purpose and design.

Lesson 1: Introduction to Your Revenue Engine

Kickstart your success engine by focusing on relationship building, strategic planning, and immediate implementation, turning referrals into revenue conversion.

Lesson 2: Offer Structure

Navigate the intricacies of pricing and packages, choosing between collapsible offerings or bundled pricing, all while adding urgency with well-crafted limiters.

Lesson 1: Introduction & The Service-Centered Mindset

Shift from a self-centered approach to a service-centered mindset in sales, using ethical forms of persuasion, focusing on the client’s best interest, and committing to ensuring everyone wins.

Lesson 2: Relationships and Referrals

Build sales through fostering genuine relationships and leveraging relational equity, focusing on giving, building trust, and using deliberate strategies like volunteering, supporting, and using platforms like LinkedIn to grow referrals.