Without a solid foundational understanding of Facebook Ads, your castle will crumble. This series breaks down the ins & outs of Facebook advertising.

✔ Facebook Ads vs Other Platforms
✔ Understanding Facebook Business Manager
✔ Understanding Campaign Hierarchy
✔ How To Avoid The Facebook Slap
✔ The “Labs” Of Facebook Ads
✔ The Optimization Schedule & Rules
✔ The 5 Common Ad Statuses & What To Do About Them

Learn how to set up your Facebook Business Manager properly. Even if you already have your business manager set up, this will make sure nothing is missed!

✔ Creating your Facebook Business Manager
✔ Verifying Your Business Info
✔ Adding Your Facebook/Instagram Pages
✔ Creating Your Ad Account
✔ Creating Your Facebook Pixel
✔ Adding People To Your Business Manager
✔ Creating Business Asset Groups
+ 3 More Videos

How to identify high-potential “Super Ads” that will allow you to acquire new customers profitably through rapid experimentation. (We call this the “Ad Lab Method”.)

✔ Intro To The Ad Lab Method
✔ Ad Lab Dashboard Walkthrough
✔ How To Create Test 1 (Headlines)
✔ How To Create Test 2 (Creatives)
✔ How To Create Test 3 (Primary Text)
✔ Using “Double Validation” For Your Tests
✔ Setting Up Your 2 Automations Rules
+ 6 More Videos

With your “Super Ads” from the Ad Lab, you’ll be able to begin driving purchases against different audiences and different campaign structures.

✔ The Audience Lab Overview
✔ Determining Your First Audiences
✔ Setting Your Audience Lab Budgets
✔ Launching Your Audience Labs
✔ The 3-7 Optimization Process
✔ When To Move To The Scale Lab
+ 3 More Videos

These are different workflows we’ll use to optimize different types of Facebook Campaigns, as well as benchmarks we look for.

✔ The 60-Minute Optimization Flow
✔ The Facebook Bottleneck Finder
✔ The Optimization Log (Doc)
✔ The Facebook Bottleneck Finder (Doc)

This is how we take validated assets (Ads/Audiences) and begin to pour on the gasoline that helps us spend hundreds of thousands or millions per year.

✔ The Scale Lab Overview
✔ Scaling With Advantage+ Shopping Campaigns
✔ Scaling With Budget Bump Campaigns
✔ The “CPM Crusher” Campaign